Ford and Lincoln are both owned by Ford Motor Company, but they are distinct brands that target different market segments.
- Ford is known for its affordable, fuel-efficient vehicles. Ford vehicles are often seen as being practical and reliable. Some of the most popular Ford models include the F-150 pickup truck, the Mustang sports car, and the Fiesta subcompact car.
- Lincoln is known for its luxury vehicles. Lincoln vehicles are often seen as being stylish, comfortable, and sophisticated. Some of the most popular Lincoln models include the Navigator SUV, the Continental sedan, and the Nautilus SUV.