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Is Scion still in business?

clasione

The Boss
Staff member
No, Scion is no longer in business. Toyota discontinued the Scion brand in 2016. The remaining Scion models were either rebranded as Toyotas or discontinued.

Toyota cited a number of reasons for discontinuing Scion, including declining sales and a desire to focus on the Toyota brand. Scion's sales had been declining for several years, and the brand was never able to achieve the same level of success as Toyota.

Despite its short lifespan, Scion did have some success with certain models, such as the tC and FR-S. However, overall, the brand was not able to attract enough buyers to be sustainable.
 


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