Chevrolet and GMC are both owned by General Motors (GM) and share many similarities. However, there are also some key differences between the two brands.
- Brand positioning: Chevrolet is positioned as a more mainstream brand, while GMC is positioned as a more premium brand. This means that Chevrolet vehicles are typically more affordable than GMC vehicles, and they are often designed to appeal to a wider range of buyers. GMC vehicles are typically more expensive than Chevrolet vehicles, and they are often equipped with more luxurious features.
- Product lineup: Chevrolet offers a wider range of vehicles than GMC. Chevrolet's product lineup includes sedans, SUVs, trucks, vans, and sports cars. GMC's product lineup is more focused on SUVs and trucks.
- Target audience: Chevrolet's target audience is typically younger and more value-conscious than GMC's target audience. GMC's target audience is typically older and more affluent.
- Styling: Chevrolet vehicles are typically styled to be more sporty and aggressive than GMC vehicles. GMC vehicles are typically styled to be more elegant and sophisticated.
- Driving dynamics: Chevrolet vehicles are typically known for their responsive and engaging handling. GMC vehicles are typically known for their smooth and comfortable ride.
